--- title: Aligning Sales and Marketing in a Disrupted Market description: Historically, Sales and Marketing worked separately, but this shouldn't be the way. We explore how to unite Sales and Marketing in a disrupted market. image: https://landing.gclb2b.com/hubfs/MQL%20to%20SQL%20Seller.png --- [Skip to content](https://landing.gclb2b.com/aligning-sales-and-marketing-in-a-disrupted-market#main-content) ![GCL-logo-Light](https://landing.gclb2b.com/hubfs/GCL-logo-Light.svg) - What We Do Show submenu for {{ link.label }} - [B2B Telemarketing](https://www.gclb2b.com/our-services/b2b-telemarketing/) - [Sales Development](https://www.gclb2b.com/our-services/sales-development/) - [Data Services](https://www.gclb2b.com/our-services/data-services/) - [Market Research](https://www.gclb2b.com/our-services/b2b-market-research-services/) - [Account-Based Marketing](https://www.gclb2b.com/our-services/account-based-marketing/) - [About Us](https://www.gclb2b.com/about-us/) - [Resources](https://www.gclb2b.com/resources/) Show submenu for {{ link.label }} - [Blogs](https://www.gclb2b.com/blogs/) - [Whitepapers & Guides](https://www.gclb2b.com/whitepapers-guides/) - [Case Studies](https://www.gclb2b.com/case-studies/) - [Contact Us](https://www.gclb2b.com/contact/) Open main navigation Close main navigation - What We Do Show submenu for {{ link.label }} - [B2B Telemarketing](https://www.gclb2b.com/our-services/b2b-telemarketing/) - [Sales Development](https://www.gclb2b.com/our-services/sales-development/) - [Data Services](https://www.gclb2b.com/our-services/data-services/) - [Market Research](https://www.gclb2b.com/our-services/b2b-market-research-services/) - [Account-Based Marketing](https://www.gclb2b.com/our-services/account-based-marketing/) - [About Us](https://www.gclb2b.com/about-us/) - [Resources](https://www.gclb2b.com/resources/) Show submenu for {{ link.label }} - [Blogs](https://www.gclb2b.com/blogs/) - [Whitepapers & Guides](https://www.gclb2b.com/whitepapers-guides/) - [Case Studies](https://www.gclb2b.com/case-studies/) - [Contact Us](https://www.gclb2b.com/contact/) - [Contact us](https://landing.gclb2b.com/aligning-sales-and-marketing-in-a-disrupted-market#contact) [Contact us](https://landing.gclb2b.com/aligning-sales-and-marketing-in-a-disrupted-market#contact) # Aligning Sales and Marketing in a Disrupted Market ## Do your sales and marketing teams share strategies, goals and operations? ## Economic challenges, distributed workforces and competition for internal resources can all make working in sync difficult. Often tagged as a unit, Sales and Marketing have a lot in common, yet we still often see the two teams at loggerheads. Blame, misunderstanding and lack of communication are regularly the driving force behind the Sales and Marketing divide. But with aligned teams achieving far higher revenue growth than misaligned teams, it's a divide which needs to be resolved.  ![Website Image - Aligning Sales and Marketing 1](https://landing.gclb2b.com/hs-fs/hubfs/Website%20Image%20-%20Aligning%20Sales%20and%20Marketing%201.png?width=447&height=400&name=Website%20Image%20-%20Aligning%20Sales%20and%20Marketing%201.png "Website Image - Aligning Sales and Marketing 1") ![Website Image - Aligning Sales and Marketing 2](https://landing.gclb2b.com/hs-fs/hubfs/Website%20Image%20-%20Aligning%20Sales%20and%20Marketing%202.png?width=384&height=344&name=Website%20Image%20-%20Aligning%20Sales%20and%20Marketing%202.png "Website Image - Aligning Sales and Marketing 2") ## More about the guide In this guide, we delve into how you can unite the two teams for greater growth by focusing on: - Where does the discord come from and how can you break down the barriers? - How Sales and Marketing alignment ups your profits and boosts productivity. - Practical methods to help achieve Sales and Marketing alignment. Complete the form below to download your copy of the guide and begin working towards a united approach.   Enter your details below to download your guide today: [![GCL-logo-Light](https://landing.gclb2b.com/hubfs/GCL-logo-Light.svg "GCL-logo-Light")](https://www.gclb2b.com/) Stay in touch #### Quick Links [Resources](https://www-gclb2b-c-com.catalyststaging.co.uk/resources/) [Contact](https://www-gclb2b-c-com.catalyststaging.co.uk/contact/) [Cookies Policy](https://www-gclb2b-c-com.catalyststaging.co.uk/cookies-policy/) #### Hours | Monday | 08:30 | 17:30 | | --- | --- | --- | | Tuesday | 08:30 | 17:30 | | Wednesday | 08:30 | 17:30 | | Thursday | 08:30 | 17:30 | | Friday | 08:30 | 17:30 | #### Contact [  0121 452 2020](tel:+441214522020) [info@gclb2b.com](mailto:info@gclb2b.com) 2nd Floor, Charter House, 52 Charlotte Street, Birmingham, B3 1PX ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/965882982/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=70877&fmt=gif)