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Combating the seasonal slump - cover image flip-1
Combatting the seasonal slump
Why summer remains an effective time for lead generation

throughout the year, different sectors have different active periods, bespoke to each company.

KNOWING WHEN YOUR CUSTOMERS will be LOOKING TO BUY is crucial to getting your prospecting right.

It's generally accepted that the summer months bring a lull in business. But you don't need to just sit back and accept it. Inevitably there will be highs and lows in your sales figures throughout the year, not strictly restricted to summer, but you can do something about it.

So instead of succumbing to the notion that summer is a bad time for lead generation, you need to ask yourself, "what can we do to engage prospects the way they want to engage?" By effectively planning and executing your sales and marketing strategy throughout the seasonal “slumps”, you will set your team up nicely to reap the rewards in the following quarter.

In this guide, we focus on:

  • Identifying your businesses most effective revenue-generating months.

  • How to shift your focus from closing sales to filling your lead generation funnel.

  • Sales and marketing activities to improve your lead generation efforts.

Complete the form to download your copy and set your team up for a good lead generation effort over the holidays.