Combatting the Seasonal Slump

Understanding when your prospects are ready to buy allows you to plan accordingly

Different sectors experience peaks and troughs in activity at different times of the year, often unique to each business.

While it’s widely assumed that Summer brings a slowdown, that doesn’t mean you should ease off your efforts.

Yes, there are natural highs and lows in the sales cycle, but they’re not always tied to the calendar! And they certainly don’t have to stall your lead generation efforts.

So rather than writing off the holiday period as unproductive, ask yourself: 'How can we engage prospects in a way that suits their buying journey?'