research needs to go beyond interesting insights and become useable, value-adding data.
MArket research is an important tool for improving capacity and outcomes for practice and policy.
Robust market research can provide new knowledge on attitudes, values and existing practices, offering an insight into the communities current needs. In turn, this allows for the provision of timely and necessary services and policies. In this guide, we outline the 6 stages of creating a high-quality and well-planned market research plan. We explore:
Why complete a market research plan.
The 6 step process to implementing your own research.
Tips and advice to consider when working through the process.