research needs to go beyond interesting insights and become useable, value-adding data.

With a better understanding of the changing needs of the community, services can be refined for greater uptake and improved outcomes.

Robust market research can provide the public sector with invaluable new insights on attitudes, values and existing practices in their communities. In turn, allowing for the provision of timely and necessary services and policies. In this guide, we outline the 6 stages of creating a high-quality and well-planned market research plan. We explore:

• Why complete a market research plan.

• The 6 step process to implementing your own research.  

• Tips and advice to consider when working through the process.