HOW TO CONVERT MQLS INTO SQLS
Generating Leads Is Only Half the Battle
Leads are coming in, but deals aren’t closing. Sound familiar?
The gap between marketing-qualified and sales-qualified leads is where many B2B sales pipelines break down. Without clear alignment, good leads get ignored, follow-up slower, and opportunities are lost.
If you’re seeing leads stall or sales pushing back, it’s time to fix the disconnect.
This guide shows you how to turn more leads into revenue- faster and with less friction.
More about the guide
This guide breaks down the confusion between MQLs and SQLs and shows you how to streamline the handover process so both teams are pulling in the same direction.
Inside, you’ll discover:
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What separates an MQL from an SQL (and why it matters)
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Why sales and marketing often clash over lead quality
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How many leads, MQLs, and SQLs you really need to hit your targets
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How to build an SLA that gets everyone on the same page