Create meaningful relationships with your high-yield prospects.
Account-Based Marketing (ABM) is a way of targeting specific accounts and decision-makers, to generate better quality leads and higher revenue. In fact, 85% of marketers cite ABM as delivering higher returns than any other marketing approach.
ABM allows you to focus your marketing efforts on accounts that closely align with your offering. Through tailored interactions, possible at scale through new technologies, your prospects will benefit from a personalised and relevant user experience. A big bonus when starting out your professional relationship.
In this guide, we cover:
- What ABM is and why it’s shaping the way B2B marketers approach marketing
- How ABM identifies high-value accounts that align with your brand and product offering
- How to implement an ABM strategy and target key decision-makers in those accounts