In a marketing world dominated by digital, telemarketing gives you a more subtle niche.

for a true insight and personal connection, nothing beats the human touch of picking up the telephone.

If anything, the rise of digital has strengthened telemarketing’s stake in the market. Despite the ease and simplicity of communicating via bots or over email, prospects still respond to the human connection. A phone call remains the most viable form of personal contact, piercing the digital veil with the human touch. In this guide, we break down how telemarketing has weathered the digital storm in the following chapters:

• The telemarketing revolution
• How data has reinforced telemarketing
• The metamorphosis from prospect to lead
• Timing's everything: When to pick up the phone

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