Whilst most companies are invested in marketing, not all have an effective and sustainable way of managing the qualification and follow-up processes of any leads generated.
This was the challenge that worldwide network security provider, Fortinet, were struggling with when GCL took over their lead nurturing process.
In this case study, you'll find out:
How qualification supported the development of an up-to-date marketing database of key contacts.
The management of leads from the top of funnel to the bottom of funnel, and the handover process to Fortinet.
How the lead nurture project allowed the analysis of the most beneficial channels to include in the marketing strategy.