Working with a predominantly indirect sales channel brings its own unique challenges, as well as those any business is focused on - like increasing revenue! You also need to assess the loyalty of existing partners, identify new channel partners, whilst remaining engaged with your users and their needs.
These were the challenges Honeywell Security Group were facing before they began working with GCL.
In this case study, we'll focus on:
How GCL identified over 2000 relevant decision-makers for Honeywell Security Group.
The number of increased sales opportunities and their breakdown which drove increased revenue.
Why an international outreach achieved new channel partners across 9 countries.